Sarasota Dermatological Surgeon Dr. Elizabeth Callahan Featured in Nationally-Distributed IT Cosmetics Product Launch

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For Immediate Release

Dr. Callahan partners with IT Cosmetics as a nationally-known expert in aesthetic and cosmetic dermatology

SARASOTA, FLA. – Oct. 7, 2015 — Dr. Elizabeth Callahan, the founder and medical director of SkinSmart Dermatology® in Sarasota is featured as a dermatologic surgeon and cosmetic expert in a just-released  national IT Cosmetics® infomercial along with Co-Founder Jamie Kern Lima.

IT Cosmetics, named for Innovative Technology,  is one of the most popular cosmetic lines today, and has been featured in magazines like Brides, Allure, InStyle, Marie Claire, Cosmopolitan and Health magazine. IT Cosmetics creates clinically shown, innovative problem-solving makeup and skin care products with cutting edge, anti-aging technologies and high performance, skin-loving ingredients.

Dr. Callahan, a nationally recognized, fellowship-trained dermatological surgeon and speaker on cosmetic dermatology, participated in the filming of the new IT Cosmetics infomercial highlighting the cosmetic company’s newest product, Bye Bye Foundation®.

In the video, Dr. Callahan explains one of the benefits of using Bye Bye Foundation. “It’s a true protective, physical barrier-based sunscreen with SPF 50, and those, in my opinion, are the best forms of sunscreen.”

“I am always on the lookout for great multi-purpose skin care products for my patients,” said Dr. Callahan. “The IT Cosmetics line is one that I use myself and highly recommend to patients for its ability to protect and correct.”

Dr. Callahan has appeared in national health, beauty and entertainment magazines including Fitness, Star, Redbook, Martha Stewart Living, Oprah and New Beauty. She has been ranked as one of Castle Connolly’s “America’s Top Doctors®” by her peers every year since 2010.

Dr. Callahan’s practice has grown from a staff of four to the current level of 30, and includes fellowship-trained Mohs skin cancer surgeon, Dr. William Adams and certified Physician Assistant Kate Weed. SkinSmart also offers a Skin Cancer Center and a skin care retail center at its 10,000 square-foot facility at 5911 N. Honore Avenue — across from Sarasota Memorial’s Health Care Center and one traffic light from the new University Town Center mall.

About SkinSmart Dermatology

SkinSmart Dermatology was established in 2005 by Founder and Medical Director Elizabeth F. Callahan, MD, and has become one of the fastest growing multi-specialty practices in the United States. Serving Southwest Florida, SkinSmart Dermatology is currently the only dermatological practice from Tampa to Port Charlotte with two fellowship-trained Mohs skin cancer surgeons on staff. Dr. Callahan and her team of dermatology experts can be reached at SkinSmart Dermatology, 5911 N. Honore Avenue, Suite #210, Sarasota, FL 34243. Phone: 941-308-7546. Website:

*Verified by the American Society of Mohs Surgeons, January 2015.

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